5 kinds of coaching professionals.
Bookmark this list as a quick reference.
Life Coach :-
Life Coaches are a recent addition to the coaching scene and are a catch-all for miscellaneous aspects of one’s life. Most life coaches focus on spirituality and aspects of life not directly related to landing a job. Many ads can be seen on the Internet for options on how to be come a Life Coach, and they seem to attract a lot of people who are casting about for a new profession and have no specific training.
Executive Coach :-
Executive Coaching is a type of ongoing coaching to perfect executive talents and leadership skills or overcome bad habits and solve a problem. Quite often, the employer encourages and pays for this service for key individuals. I have an executive coaching client who just needs a sounding board with whom to vet his management thoughts. He has avoided a crisis or two by speaking to someone not associated with the problem or company. Again, credentials vary and can be “earned” on-line.
Many people like to have someone watching their back, others have challenges they are trying to overcome. A confidential relationship with an executive coach can make the difference between just slogging away at a job and enjoying your career.
Career Coach :-
Career Coaches - or Life Career Coaches - help you build or repair your career. This title is often used to include “job search coach” but does not guarantee special expertise in that task. Be warned again, anyone can call themselves a career coach. It is incumbent on you to vet career coaches very carefully. If they are graduates of an online career coaching program, run away. “Even many legitimate career coaches impart advice from a theoretical perspective, since they have little or no field experience in the areas where they’re presuming to counsel you,” says John McKee, himself an executive coach with 30 years’ experience.
Job Search Coach :-
A Job Search Coach works with you to master all the resources needed to get a promotion or new job. Highly targeted and mutually agreed upon goals are clear at the outset and a road map to succeed includes improving life skills such as listening, interviewing and writing an effective document. Look for a coach who has been an executive, does more than rewrite your resume and who understands your market niche.
A Job Search Coach is different from a Career Coach in that the emphasis is on the tools to land a job, not the guidance to select a career.
Psychologist :-
Although not a coach per se, a licensed professional psychologist can run tests to help you determine where you might succeed, or help you overcome behavioral impediments to your career. Psychometric or vocational tests are often administered by non-accredited practitioners as well so watch out- no matter what the battery of tests, it is the interpretation that makes the difference. Be careful of charlatans who push their favorite tests at great expense to the client, since it is often the case that the testing company pays them a commission.
Conclusion :-
The lines between coaches are often blurred because other than the psychologist there are no governing boards, licensing agents or industry standards. Anyone can call themselves a coach. It is up to the prospective coachees to determine their needs, vet the prospective coach and have clearly defined objectives and metrics for success. Even then, caveat emptor.
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